A Blog is a valuable element of any website by delivering crucial information to the visitors it attracts. It serves a number of important purposes and requires the skill and expertise of professional copywriters to engage visitors. Blog content must be written with the customer in mind moving them through the post and onto the next step.

We are not talking about a site that has been set up solely for blogging purposes and monetized to generate a little bit of cash. We’re talking about an entire section of a website that provides valuable information to visitors. It’s not there to specifically sell anything. It’s there to provide information. Delivering valuable free information builds trust, credibility, and lowers the buying threshold of prospective customers.

We must remember that anyone typing words into a search engine, whether they intend on making a purchase or not, is looking for some kind of information. The Blog section of a website is there to do just that – provide information.

However…

Most website visitors land on a site with the expectation of engaging and taking some kind of action. If we don’t give them links to click and a place to go, we have let them down. Although the Blog Page is not intended to sell, it gives us the opportunity to provide will move them through a series of sales pages with the ultimate goal of landing on a sales page.

The better the quality of your content, the larger the number of people who will read you, subscribe to your feed and link back to your blog.