Website visitors exhibit many different behaviors than those exposed to print, television, or radio advertising. They arrive with a purpose and know exactly what they are looking for. They are proactive and expect to engage by taking some type of action such as following a link for additional information, signing up for a free report, or completing an order form.

More importantly, they are impatient. If they hit a roadblock, they leave – generally within 2-3 seconds. That being said, a Home Page must be written in such a way that it grabs attention and encourages the visitor to remain on the website and take the next step. It must be designed with clarity, and provide well-organized categories and topics, with easy-to-follow links.

At Impact Copywriting, we are more than just copywriters. We understand the architecture of a successful website and recognize that delivering website copy that drives sales, involves much more than typing words. Prior to writing a single word, we invest time in understanding the prospect and learning about their behaviors, needs, and wants. We get into their heads and identify their reason for visiting the website. We anticipate their questions, and carefully answer those questions with the goal of guiding them to the sales order page.

Only then do we craft a message communicating a unique value proposition intended to grab their attention and keep them engaged. Using advanced keyword research tools, we identify the words they use in the search engines and speak their language when crafting headlines, sub-headlines, and body text.

Our goal is to make the user experience as seamless as possible, making it easy for the visitor to find exactly what they are looking for. We want them to come back to the Home Page if they get lost, and feel confident that it will direct them to the place they want to be.

Let us look at your Home Page and provide an assessment and advice on how it may be able to generate more leads and sales.